Satish Sharma
Director
Our Story
We Built This Agency Because Real Estate Deserved Better.
Generic digital agencies treat real estate like any other vertical. We don't. Waba Labs was founded by a team that came from inside the industry — and got tired of watching developers overpay for underperforming campaigns.
Founded
2018
₹2,400 Cr+Inventory Marketed
200+Projects Delivered
8 YearsSector-Exclusive Focus
92%Client Retention Rate
The Problem We Saw
India's real estate developers were spending crores on digital marketing and getting back spreadsheets full of unqualified leads. Agencies were optimising for impressions and click-through rates — metrics that don't move inventory. The industry needed an agency that spoke the language of CPQL, sell-out timelines, and site-visit conversion — not vanity metrics.
Why We're Different
We work exclusively in real estate and construction. That means every framework we've built, every campaign structure we've tested, and every conversion insight we've gathered comes from this sector. We don't apply generic playbooks — we apply eight years of compounding sector expertise to every brief we take on.
Sector Expertise
We Know This Industry From the Inside.
Luxury & Ultra-Luxury Residential
From ₹2 Cr apartments to ₹50 Cr penthouses — we understand the HNI buyer journey and how to engineer digital touchpoints that convert at premium price points.
Township & Master-Planned Communities
Large-format launches with thousands of units across multiple configurations require a different kind of digital infrastructure. We've built and scaled it for some of India's largest township projects.
Plotted Developments
Plotted inventory has its own buyer psychology and sell-out dynamics. We've run campaigns for plotted developments from tier-1 metros to tier-2 and tier-3 markets.
Commercial & Mixed-Use
B2B lead generation for commercial developments requires a fundamentally different approach — LinkedIn-led campaigns, investor-focused positioning, and occupier-specific conversion funnels.
NRI & HNI Segments
We run dedicated NRI and HNI campaigns across the Gulf, UK, USA, and Singapore — with localised messaging, currency-aware positioning, and NRI-specific conversion pathways.
PropTech & Channel Partners
Beyond marketing, we build the technology layer — CRM integrations, channel partner portals, and lead management systems — that gives developers full pipeline visibility.
How We Work
01
Performance Over Presence
We don't optimise for brand awareness or social followers. We optimise for qualified leads, site visits, and bookings. Every decision is made through that lens.
02
Radical Transparency
You see everything we see — real-time dashboards, weekly CPQL reports, and honest assessments of what's working and what isn't. No black boxes.
03
Sector Depth Over Breadth
We will never take on a client outside real estate and construction. That constraint is our competitive advantage — and your guarantee of undivided expertise.
The Team
The people behind the pipeline.
Strategy, marketing, engineering, and growth — one team built for real estate.
Wagish Sharma
Founder & Marketing Head
Gaurav Singh
SDE
Raj Kumar Mishra
Applied AI Engineer
Aparna
BDE
Saksham Srivastava
Senior BDE
Work With Us
Work With a Team That Knows Your Industry.
Book a 30-minute strategy call and let's talk about your next launch.
30-minute strategy call. No commitment.
We'll review your current digital stack and identify the fastest path to a lower CPQL and faster sell-out.